The Graphic Designer is responsible for leading the creation, execution, and delivery of strategic content across digital channels – specifically email, web, newsletter, display ads- in a way that feels ownable to who we are as a brand and genuine to those who engage with us. They will be experienced working directly with outsourced designers and agencies and provide guidance on what's needed, planning for and meeting our fast-growing organization's expectations to execute flawless work that meets deadlines while elevating our brand. They should fully understand the latest design and digital trends, and be a well-rounded designer able to tackle a diverse range of creative needs in the digital space.

Responsibilities

  • Develop and create unique best-in-class digital content across display advertising, email marketing, brand newsletter, Digital ad banners, Social Media, etc., to drive awareness, engagement, and revenue through our brand site.
  • Work with the marketing team to understand what types of content will breakthrough on each platform. Drive execution around performance KPIs such as increasing Click-through, traffic, and conversion.
  • Manage and leverage design and creative agencies to scale output as needed, ensuring branding and quality are on point.

  • Support the creation of compelling evergreen and campaign content
  • Design coupons, stickers, and shipping inserts as needed
  • Collaborate with content team on concept development and take in constructive criticism to produce quality work
  • Design and update of blog visuals to support new articles as they are being written
  • Make daily and weekly web content edits to our vet sites
  • Design new digital creative assets for digital channels, including web, mobile, display, email, social and search
  • Optimize and manage photography library for blog pages

Qualifications

  • 3-5 years of experience in a Graphic Design role
  • Associates or bachelor's degree in graphic design or a related field
  • Expert knowledge of Adobe Creative Suite, including Adobe Illustrator, Photoshop, and InDesign
  • Highly knowledgeable about digital advertising, with a clear understanding of best-in-class performing content and emerging trends
  • Strong portfolio of work that demonstrates mastery of digital design
  • Experience designing for supplements brands, consumer products, packaging, or pet food packaging is a strong plus
  • Experience with photography, video editing, Adobe Premiere, or Adobe After Effects is a plus